Our Story

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Blooms Wholesale Nursery, located in the Sonoma Valley of California, was founded in 1984 by the Bloom family who emigrated from Johannesburg, South Africa. Today, the nursery continues as a standard-bearer of beautifully produced garden plants.

We admit that we are a little fanatical about quality! Outstanding plants should be healthy and robust because gardeners are more likely to succeed with such plants. For us, achieving quality is a discipline accomplished by the dedicated people who work here.

  • Growing under natural seasonal conditions so that the plants are acclimatized and hardened off, ready for planting
  • Avoiding the use of growth regulators which are widely used by many nurseries but stunt growth
  • Selecting varieties that succeed locally
  • Conserving bee populations by avoiding the use of neonicotinoid insecticides

Blooms offers over 2,000 varieties of perennials, California natives, vegetables, herbs and succulents — propagated from seed, cutting and tissue-culture — with over 10,000 separate crops grown each year…

Happy planting!